I start this post by stating that I am going to be honest and state up front that I did not intend to queue up for Cronuts when I was in New York City recently. Prior to my departure, I read about the hot new food craze called Cronuts. It was trending in the social media world and I read about the queues to buy them and my curiosity was peaked but not enough to make me want to queue up.
But while I was in New York City, on one of our group walks, I noticed there was a queue of people outside a bakery and looked up the sign to see which one it was. Lo and behold it was Dominique Ansel's Bakery! Imagine how surprised I was to find out that his bakery was literally half a block away from the hotel I was staying at, and even on the very same street, Spring Street.
Then through twitter I had confirmation from a fellow food blogger (thanks to the suz chef) who was in the Big Apple a week before that it was worth the queue to try out this food craze. So one morning, together with a few of my travel mates who were as curious as I was about the Cronuts, we rocked up at 7.00 am and to our horror, we encountered a queue that was a mile long.
Before I continue with this story, here are a few facts. What exactly is a Cronut? It is Dominique Ansel's creation and it is a cross between a croissant and a donut. It has the shape of a donut but with layers of flaky pastry (like a croissant). Currently, Dominique Ansel has set a quota on how many cronuts an individual can buy. It is 2 per person and he only bakes 200 Cronuts a day. Simple maths says that if a person buys the max, only 100 people in the queue will be able to get Cronuts on any day.
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My mates who joined me on day 1 |
So on that morning, we did a quick count and realised we had missed the cut by quite a lot. We called it quits and stopped by a nearby cafe for coffee. But at the same time I decided to ask the first few people in the queue what time they were there by. The first guy was there at 4.40 am, the 2nd who was a lady was there at 5.20 am. By the way, I think the first guy in line was wanting to offer me his Cronuts for a princely sum. I heard through the food grapevine that these guys were selling their bought Cronuts for 50 bucks! But I ignored his hints and moved on.
More than ever, I was determined to queue up and buy these Cronuts! I couldn't stand the fact that I hadn't got them yet. So on Saturday morning, I got there at 5.50 am and this time I was travel mateless! Yes, I was on my own because the others just didn't have in them to crawl out of bed at that time in the morning. Suffice to say, at that time in the morning I was about the 15th in line but it was nice to know for certain that I was definitely getting Cronuts that morning! Yay!
A young couple arrived just after I did and we struck up a conversation and next thing you know it's almost 2 hours later. J and E were such a lovely young couple who was in NYC for the weekend. They were from Toronto and we are now connected via Instagram. So through our love of food and our willingness to queue up for Cronuts I made a lovely connection with 2 people who live on the other side of the world.
At 8.00 am, Dominique Ansel himself opened the main doors and welcomed a block of people at a time into his tiny bakery. I was so excited to finally get in and to actually meet the great patissier himself. He was so humble and thanked all of us for coming. I think there was a little rock star celebrity going on and as we queued up to place our orders, people were asking to take pictures with him. So I jumped on the bandwagon too! Why not! :-) So out came my camera and E was kind enough to take the pic! Yay!
The Cronuts were prepacked into a lovely gold box. Very upmarket and very exciting when I got to open up the box.